The artist's career is a task that is determined by the acquisition of business knowledge dedicated to the promotion of his profile and the dissemination of his work. This course aims to train the artist in basic aspects of Marketing through a proposal on the value of their personal brand and artistic works. The knowledge presented here is intended to lead artists through business and marketing skills, step by step, to build a firm path that will allow them to promote themselves in the art market.

This course is designed to give new ideas to emerging and professional level artists. It is not intended to turn artists into entrepreneurs, but to help artists function in modern society, guide them through the basic marketing techniques they need to know and to achieve a positive attitude towards business.

This course is an initiative within the European project called “Refresh Plus. Young art(ist)s refreshing heritage sites and legends”. It is a European project funded under the Creative Europe Culture Programme and coordinated by the Association of Historic Towns of Slovenia with the support of partners from Romania, Spain, Finland and Croatia.